Marketing

Benjamin James Offers Comprehensive Marketing Services for Sellers, Landlords, and Developers.

 

For Sellers
Let Benjamin James give your property a distinctive identity and deliver its message to a targeted demographic of purchasers. We have the ability to create customized marketing platforms for a single property, an entire building, or a development of new residential property. Our customers represent every level of the Manhattan marketplace from first-time buyers to incoming executive transferees to affluent New Yorkers at the top of their careers wishing to own a valuable piece of Manhattan. We will also transmit your property to our enormous network of cooperating brokers and streamline their communication and showings through our offices, to provide you with the largest exposure and the least amount of effort.
 
For Landlords and Developers
Benjamin James is known for portraying the rich and exciting lifestyle of the New York City way of life. Our rental customers come to us in great number. Your property will be promoted to the general public as well as our regular active roster of people looking for a home in Manhattan. Our in-house marketing department can provide a strategic marketing platform for your apartment or building, including onsite rentals and management, advertising, collateral identity materials such as brochures and flyers, as well as web presence and hosting. We can create a unique look and feel for your property that will set it apart in our saturated marketplace, and we are expert at promoting a lifestyle specific, demographically targeted campaign in order to get the message about your property to the people who are ready to move.

Here is a sampling of a few properties that we marketed from A to Z and acted as on-site brokerage for:

45 White Street: The Signature Tribeca Lofts
21 Chelsea
The Milan
 
Sample Case: 21 Chelsea
 

James Ferrari, founder, led Benjamin James as the exclusive on-site broker for 21 Chelsea. A development in the heart of Manhattan, 21 Chelsea was New York's first new luxury residential neighborhood development on 21st street. 120 West 21st Street, affectionately known as “21 Chelsea”, is a handsome and luxurious fifteen story red brick doorman rental apartment building situated on a quiet tree lined street. As you walk down 21st Street between Sixth and Seventh Avenues in NYC’s incomparable Chelsea, it is unmistakable with its modern glass canopied entrance. Centered in the city's hottest location, it is steps from 5th Avenue, Union Square, Gramercy Park, Greenwich Village, and the Flatiron District. This dynamic area is also home to prestigious art galleries, fine restaurants, theatres, lounges and shopping. Historic Chelsea boasts beautiful prewar architecture mixed with top of the line luxury amenities. 21 Chelsea is the new standard for downtown living.

This A-l building was built in 2001 and features Studio, 1 Bedroom and 2 Bedroom apartments with a 24 hour doorman, porters and a friendly, hands-on, live-in super.  The sleek, modern lobby has beautiful inlaid granite floors. There is a separate room where laundry, dry cleaning and packages are held.  A note is slipped into each mailbox to notify tenants of a delivery.   Bike room and card operated laundry facilities are also located off the lobby entrance.  There is a garage and a leasing office on the premises.

One of this Chelsea apartment building’s best features is the stunning landscaped roof deck, decorated with lounge chairs, tables and a variety of trees, gorgeous flowers and 360 degree sweeping views of the City.

21 Chelsea rental apartments are extremely spacious with extra wide living rooms and bedrooms.  With large casement windows, beautiful polished hardwood strip floors and wonderful closet space, many offer walk-in closets. The kitchens are of condominium quality with granite counter tops, stainless steel appliances (full size refrigerator, dishwasher microwave) and generous cabinetry.

The large designer bathrooms feature white ceramic tile, chrome fixtures, white vanities and celebrity lighting.
Units are pre-wired for multiple phone lines, high speed cable, high speed internet access, as well as individually controlled heating and air conditioning.  Some units feature private terraces. A major plus is that the apartments are offered at below market rental rates which translate to at least 8-15% cheaper than any of the Sixth Avenue Chelsea luxury buildings.

 

FORWARD THINKING LEADERSHIP
We also have a in-house staff dedicated to online marketing.  Our staff is lead by online marketing veteran Roberto Barca who brings 15+ years of Online Marketing (SEO/SEM, IRM & Social Media) and Customer Contact Solutions (TeleMarketing, LeadGen, LiveChat) to Benjamin James Real Estate.